CBI Scene Blog

INFOGRAPHIC: Innovations in Oncology Therapy & Research

Posted by Lucy Weiland on Dec 9, 2013 11:19:00 AM

By the end of 2013, nearly 1.7 million Americans will have been diagnosed with cancer. Global cancer mortality rates may grow from 12.8 million in 2008 to 22.2 million in 2030…  but our future is looking brighter thanks to oncology innovation. More Americans are surviving cancer: the prediction for 2012 cancer survivors was 12 million, but we exceeded that by almost 2 million additional survivors. With these advancements, we’re fighting back. We’re making incredible strides in cancer treatment. Oncology is a growing field with many notable successes, and it shows promise in increasing cancer survival rates and finding a real cure.

Read More

Topics: Patient Access

How to Solve Patient Retention & Compliance Problems with Patient Reminders

Posted by Mark Taggart on Oct 8, 2013 12:32:00 PM

Read More

Topics: Patient Access, Clinical

Harry Potter’s Severus Snape & Big Pharma, a Comparison

Posted by Daria Binder on Sep 18, 2013 11:25:00 AM

Read More

Topics: Brand & Digital Strategy, Medical Affairs, Patient Access, Distribution and Channel, Compliance, Finance

Content Connections: Mark Linver, Huron Life Sciences

Posted by Jamie McHugh on Aug 12, 2013 4:45:00 PM

Read More

Topics: Government Pricing, Patient Access

The Retail Pharmacy Phenomenon – What it Means for Pharma Marketers

Posted by Kathleen Bonetti on Jul 25, 2013 4:23:00 PM

 

Read More

Topics: Brand & Digital Strategy, Patient Access

Content Connections: Patricia A. Tietbohl (Johnson & Johnson)

Posted by Jackie Harrington on Jul 25, 2013 11:12:00 AM

Read More

Topics: Government Pricing, Patient Access

Need for Speed: A Chat with Joel W. Beetsch of Celgene

Posted by Lauren Acquadro on Jul 24, 2013 9:03:00 AM

The delays in time to first fill are steadily increasing—keeping patients from necessary medications. The path to script includes a variety of stakeholders and channels working together to deliver the product to the customer; however, streamlining and coordinating this process can prove challenging.

Read More

Topics: Patient Access

Challenging Pharma’s “Bad Rep”

Posted by Emily Forest on Jul 12, 2013 10:00:00 AM

Read More

Topics: Patient Access

Point-of-Care: The Patient Friendly Form of Direct-to-Consumer

Posted by Mark Tosh on Jun 26, 2013 4:48:00 PM

Read More

Topics: Brand & Digital Strategy, Patient Access

Why is Point of Care Marketing so Important?

Posted by Heather Parker on May 23, 2013 11:17:00 AM

Read More

Topics: Brand & Digital Strategy, Patient Access