CBI Scene Blog
Over the past few years, three major themes have been driving change across our community of life sciences meeting and event professionals.
As Millennials have become the dominant demographic, we’ve begun redesigning events to meet their expectations. As leading global events – such as C2 Montreal and Dreamforce – have reconceived their experiences, we’ve entered a “festivalization” era for meetings and events. Finally, the landscape of event technology providers has grown 70% in the last few years, ushering in new tools for meeting organizers and attendees.
These three themes have, in turn, pushed meetings and events into the forefront of emerging technology.
In 2016, virtual reality and augmented reality drove attendee delight and provided new mechanisms for learning and development.Read More
V is for Validating Value!
In order to keep ongoing support for your SMMP, you must consistently prove the ongoing value of the program to all of stakeholders in the meetings sphere. Since there is a spectrum of stakeholders who have varying needs, specific reports that validate the value of the SMMP must be developed to address the needs of these various stakeholders.Read More
Putting together a meeting for the pharmaceutical industry is a huge undertaking. Getting the best efforts while maximizing your time is a must. When there are so many different entities involved, travel can become stressful. Being able to navigate this first step while accomplishing everything else can be tedious, but well worth it. Here are a few business travel tips to help make things easier:Read More
S is for Successful Supplier Relationships!
As a result of the economic downturn over the past few years we have seen a steady increase in the co-sourcing and outsourcing of meeting and event services in the corporate setting. More and more companies seem to be reducing their internal staff and augmenting with 3rd party meeting planning companies, travel management agencies and other Strategic Meetings Management service suppliers. This has created a need for companies to create successful supplier relationships in order to manage their business effectively, efficiently and within expectations. In procurement terms this is referred to as "Supplier Relationship Management", which is a thoughtful and systematic process for integrating suppliers into your business and ensuring their success on your behalf throughout the life of the relationship. Therefore, Supplier Relationship Management (SRM) needs to be a part of the design of your SMM program, not an afterthought.Read More
Timing is everything! A strategic, organized and agile approach is the key to attendee acquisition.Read More
We are pleased to announce the release of the Pharma Forum 2018 program agenda and share some of the exciting features of this year’s program. (Want to skip the summary and download the finalized brochure right now? Click here.)Read More