CBI Scene Blog

Why Pharma Marketers Need to Start Coloring Outside the Lines

Posted by Logan Fleck on Feb 7, 2014 10:39:00 AM

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Topics: Brand & Digital Strategy

Why Pharma Marketers Need to Focus on Smart Data Rather Than Big Data

Posted by Joe G on Jan 24, 2014 3:51:00 PM

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Topics: Brand & Digital Strategy

Why Wearable Technology Will Change Your Pharma Marketing Strategy

Posted by Delany M on Jan 20, 2014 12:58:00 PM

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Topics: Brand & Digital Strategy

How Pharma Marketers can Prepare for Loss of Exclusivity (LOE)

Posted by Jamison H on Jan 13, 2014 1:25:00 PM

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Topics: Brand & Digital Strategy

Harry Potter’s Severus Snape & Big Pharma, a Comparison

Posted by Daria Binder on Sep 18, 2013 11:25:00 AM

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Topics: Brand & Digital Strategy, Patient Access, Distribution and Channel, Medical Affairs, Finance, Compliance

The Retail Pharmacy Phenomenon – What it Means for Pharma Marketers

Posted by Kathleen Bonetti on Jul 25, 2013 4:23:00 PM

 

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Topics: Brand & Digital Strategy, Patient Access

Point-of-Care: The Patient Friendly Form of Direct-to-Consumer

Posted by Mark Tosh on Jun 26, 2013 4:48:00 PM

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Topics: Brand & Digital Strategy, Patient Access

Why is Point of Care Marketing so Important?

Posted by Heather Parker on May 23, 2013 11:17:00 AM

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Topics: Brand & Digital Strategy, Patient Access

Why is Social Media So Important for Patient Online Reporting?

Posted by Lisa McCoun on Apr 29, 2013 4:14:00 PM

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Topics: Brand & Digital Strategy

Event Mobile App Engagement: How to Drive Attendee Participation

Posted by Christine DeFazio on Apr 26, 2013 12:08:00 PM

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Topics: Brand & Digital Strategy, Meeting Management