CBI Scene Blog

Advertising Targeting for Healthcare & Life Sciences in the 21st Century

Posted by R.J. Lewis on May 11, 2015 2:20:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don't know which half".  
Twentieth Century Retailer - John Wanamaker

According to eMarketer, spending on digital advertising is at an all-time high and is projected to increase every year far into the future. Marketers are increasingly discovering digital advertising is the most cost effective way to find and reach their customers.

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Topics: Brand & Digital Strategy

Harnessing Digital Platforms for HCP Engagement in Emerging Markets

Posted by Joe G on Apr 13, 2015 1:45:00 PM

The Need for Adaptability

Marketing in the healthcare field today is anything but a static environment. Every pharmaceutical brand is daily forced to deal with a constantly changing environment in the areas of technology, regulatory issues, and client expectations. In addition to flexibility, efforts to engage healthcare professionals require high levels of creativity and constant adaption.

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Topics: Brand & Digital Strategy

6 Reasons Why iPharma 2015 is Your Life Sciences Marketing Event

Posted by Logan Fleck on Apr 8, 2015 1:26:51 PM

 

The world of life sciences and marketing as a whole are evolving at lightning speed. In recent years, it has become more status quo that if you strive to be current, you'll probably always be behind. That's how fast our world is changing. Now, more than ever, marketers and related functions not only have to be more swift and agile, they are required to do more with less. By attending CBI's iPharma 2015 you and your teams will learn to stay ahead of the market, by creating needs rather than responding to them. Here are six reasons as to why iPharma 2015 should be your Life Sciences Marketing event of choice: Read More

Topics: Brand & Digital Strategy, Pharma Marketing

Howard Doffman, VP & General Counsel at Ferring Pharmaceuticals on Social Media

Posted by Daria Binder on Aug 19, 2014 2:59:00 PM

 

Historically, the bio/pharmaceutical industry has been hesitant to adopt social media strategies, mainly due to the lack of regulatory guidance. The June 2014 FDA draft guidance on the Internet and social media has clarified some questions regarding what is considered to be appropriate messaging on social media sites, including patient/physician forums, Facebook, YouTube and Twitter (to name a few). Though the guidance is new, it has definitely helped to interpret regulatory stances on the topic.  I had the pleasure of discussing the social media draft guidance with Howard Dorfman, Vice President and General Counsel at Ferring Pharmaceuticals. He was able to shed some light on what the FDA guidance really means for industry, including how industry has and will continue to change, industry strategies, what is still unclear and what SOPs might be put in place to better utilize the social media world.

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Topics: Compliance & Regulatory, Brand & Digital Strategy

eCoupons Offer Adherence and Patient Engagement Opportunities

Posted by Ken Kark on Jun 13, 2014 11:25:00 AM

McKesson Patient Relationship Solutions (MPRS) is pleased to have been named a finalist in the 9th Annual Strategic Patient Adherence Awards, dedicated to recognizing excellence and advances in patient adherence. In advance of the Patient Adherence and Access Summit (PAAS), we wanted to preview the “Coupon Integration and Tracking within e-Prescribing Workflow” program, which was designed to provide brands with co-pay offset programs delivered through physicians’ e-Prescribing/EHR systems to patients at the point of prescribing.

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Topics: Brand & Digital Strategy, patient adherence, Patient Access, Patient Assistance

5 Tips on How Your Content Marketing Can Improve Your Pharma Brand

Posted by Logan Fleck on Apr 3, 2014 11:37:00 AM

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Topics: Brand & Digital Strategy, Pharma Marketing

FAQs about Pharma and Medical Meeting Apps

Posted by Karra Barron on Mar 7, 2014 11:16:00 AM

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Topics: Brand & Digital Strategy, Meeting Management

iPharma 2014- What's All the Hype About?

Posted by Logan Fleck on Mar 6, 2014 2:44:00 PM

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Topics: Brand & Digital Strategy, Pharma Marketing

How the ePatient Will Revolutionize Pharma Marketing

Posted by Logan Fleck on Feb 27, 2014 2:10:00 PM

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Topics: Brand & Digital Strategy, Pharma Marketing

Why Pharma Marketers Need to Start Coloring Outside the Lines

Posted by Logan Fleck on Feb 7, 2014 10:39:00 AM

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Topics: Brand & Digital Strategy, Pharma Marketing

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