Each year, event organizers struggle to keep their attendees engaged: another conference or symposium, another lecture auditorium, another exhibit hall. So how does a structured and long-lived industry keep fresh and current? Well, these five alternatives to traditional exhibit halls are a great place to start the process in 2018:Read More
CBI Scene Blog
V is for Validating Value!
In order to keep ongoing support for your SMMP, you must consistently prove the ongoing value of the program to all of stakeholders in the meetings sphere. Since there is a spectrum of stakeholders who have varying needs, specific reports that validate the value of the SMMP must be developed to address the needs of these various stakeholders.Read More
If your business is approached the way that physical health would be, your call centers function as the nervous system, connecting all you do to the needs and feedback of your customer base. That's why globalization of your call centers should be approached carefully and with ample consideration. There are four key points you'll want to keep in mind throughout the planning and implementation stages of globalization efforts:Read More
Are people nodding off during your meetings? Do their eyes glaze over the moment you start writing on the white board? Are they actually looking at the paper you provided before passing it to the next person, or are they merely sliding it across the table without bothering to look? If so, audience engagement technology may be the key to keeping attendees interested and involved in your meetings.Read More
Putting together a meeting for the pharmaceutical industry is a huge undertaking. Getting the best efforts while maximizing your time is a must. When there are so many different entities involved, travel can become stressful. Being able to navigate this first step while accomplishing everything else can be tedious, but well worth it. Here are a few business travel tips to help make things easier:Read More
S is for Successful Supplier Relationships!
As a result of the economic downturn over the past few years we have seen a steady increase in the co-sourcing and outsourcing of meeting and event services in the corporate setting. More and more companies seem to be reducing their internal staff and augmenting with 3rd party meeting planning companies, travel management agencies and other Strategic Meetings Management service suppliers. This has created a need for companies to create successful supplier relationships in order to manage their business effectively, efficiently and within expectations. In procurement terms this is referred to as "Supplier Relationship Management", which is a thoughtful and systematic process for integrating suppliers into your business and ensuring their success on your behalf throughout the life of the relationship. Therefore, Supplier Relationship Management (SRM) needs to be a part of the design of your SMM program, not an afterthought.Read More
Timing is everything! A strategic, organized and agile approach is the key to attendee acquisition.Read More
Meetings are an inevitability of the pharmaceutical world, but that doesn't mean that a single format is always the clear winner. There are advantages - and disadvantages - to both in-person (destination) and digital (virtual) meeting formats; the right choice for your needs will depend on several important factors, such as:Read More
The concept of call centers is certainly nothing new in the Bio/Pharma sphere, but today's consumer is looking for more out of companies that help them handle their health. They don't simply want a contact point for immediate issues, they want guidance and support throughout their medical journey. This is an evolutionary challenge for traditional contact centers, a need that forces them to consider how they're currently interfacing with customers. This is the birth of the multi-channel movement, a philosophy that still provides the help and guidance of a phone-centric center with the flexibility modern patients expect.Read More
Topics: Contact Centers
We are pleased to announce the release of the Pharma Forum 2018 program agenda and share some of the exciting features of this year’s program. (Want to skip the summary and download the finalized brochure right now? Click here.)Read More