CBI Scene Blog

R.J. Lewis

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Advertising Targeting for Healthcare & Life Sciences in the 21st Century

Posted by R.J. Lewis on May 11, 2015 2:20:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don't know which half".  
Twentieth Century Retailer - John Wanamaker

According to eMarketer, spending on digital advertising is at an all-time high and is projected to increase every year far into the future. Marketers are increasingly discovering digital advertising is the most cost effective way to find and reach their customers.

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Topics: Brand & Digital Strategy