CBI Scene Blog

Kathleen O

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Proving the ROI of Strategic Global Meetings

Posted by Kathleen O on Nov 20, 2013 10:00:00 AM

The Three "R"s That Can Make or Break a Company

Over 50% of CEO’s feel their organization is not getting maximum ROI from their meetings and events and 49% of meeting planners feel pressure to enhance meeting results, measurable metrics and ROI. In an age of slashed budgets, reduced corporate travel and a growing trend away from costly meetings and events, meeting planners are being forced to prove to their bosses that they can be strategic assets to the organization. In order to do that, meeting planners must utilize various measurements that have become known as the three "R"s.

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Topics: Meeting Management