Over the past few years, three major themes have been driving change across our community of life sciences meeting and event professionals.
As Millennials have become the dominant demographic, we’ve begun redesigning events to meet their expectations. As leading global events – such as C2 Montreal and Dreamforce – have reconceived their experiences, we’ve entered a “festivalization” era for meetings and events. Finally, the landscape of event technology providers has grown 70% in the last few years, ushering in new tools for meeting organizers and attendees.
These three themes have, in turn, pushed meetings and events into the forefront of emerging technology.
In 2016, virtual reality and augmented reality drove attendee delight and provided new mechanisms for learning and development.Read More