As the pharmaceutical industry globalizes, meeting management professionals must employ new strategies to produce events that meet business objectives. CBI and Medical Meeting Magazine's
"Global Meetings: Fostering Success in Today's Pharmaceutical Industry" Infographic shows how the new direction in global medical meetings confirm the indelible role of events as a key element of the pharma knowledge economy.
Here are just a few of the stats highlighted in the infographic:
-In 2011, emerging markets saw the highest growth of meeting sales than other markets (12%; U.S. 3.5%; Japan 6.9%; Western Europe 0.8%)