As the pharmaceutical industry globalizes, meeting management professionals must employ new strategies to produce events that meet business objectives. CBI and
Medical Meeting Magazine's"Global Meetings: Fostering Success in Today's Pharmaceutical Industry" Infographic shows how the new direction in global medical meetings confirm the indelible role of events as a key element of the pharma knowledge economy.
Here are just a few of the stats highlighted in the infographic:
-In 2011, emerging markets saw the highest growth of meeting sales than other markets (12%; U.S. 3.5%; Japan 6.9%; Western Europe 0.8%)
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Since the inception of CBI in 1995, the life sciences industry has seen a myriad of change. Technology, legislation and a shift in consumer behavior have forced pharmaceutical and other healthcare organizations to not only re-evaluate their business practices, but also strategically anticipate what's in store for the future. And even though life sciences continues to transform at lightning speed, the individuals that have dedicated their careers and lives to this business have never once hesitated to stop learning, advancing, growing, and collaborating.
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