Purchasing a mobile app can be a new and intimidating move for any organization. Whether you outsource or build your app in-house, you know the endless benefits it will not only bring you with respect to savings and organization, but your attendees as well. Getting them to adopt the event app and interact can be more challenging if you’re unprepared. Depending on what type of app you’ve chosen you can design various strategies into your mobile management plan to ensure you are taking every step possible to make the most of your investment. You also want to confirm that your app will have analytics (Tip #1) to measure not only the engagement rates, demographics, devices, etc. but with the most detailed reporting you can further improve future events. Learn what you could do better, what was most popular, who to target, and much more.