Text, tweet, post, snap - the millennial generation professional is a master of social media presence, internet research, and online connectivity. But networking and connection is just as important face-to-face as it is in pixels. Ideally, as we move toward to a more tech-centric society, we want to utilize both the digital and physical components of business to reap the benefits of both worlds.Read More
CBI Scene Blog
When a consumer depends on something important - test results, medication, medical advice - they often feel vulnerable or anxious about the next step in the process. Suddenly, a routine customer service interaction, such as a question about shipments, becomes another potential point of anxiety. It's important that companies in the bio and pharma industries have the right individuals at that juncture, ready and willing to guide the apprehensive consumer to the solutions he or she needs to feel comfortable and respected.Read More
Comprehensive risk assessments always seem to make it onto a to-do list, but end up being considerably more difficult to take off of that same list. They take time, effort, and resources - the trinity of what runs competitive businesses in the pharmaceutical industry. It can be tempting to keep pushing them off, involving yourself in another one of the endless checkboxes to take care of - but that's a very bad idea. The very nature of risk assessments is to prevent that looming, nasty, "what if" that could derail your projects or dismantle your clinical trials. It's finding the leak before the pipe bursts, or detecting the first wisp of proverbial smoke before a fire can start in earnest. In other words, neglecting to iron out a regular schedule of risk assessment reports could have disastrous consequences.Read More
Each year, event organizers struggle to keep their attendees engaged: another conference or symposium, another lecture auditorium, another exhibit hall. So how does a structured and long-lived industry keep fresh and current? Well, these five alternatives to traditional exhibit halls are a great place to start the process in 2018:Read More
V is for Validating Value!
In order to keep ongoing support for your SMMP, you must consistently prove the ongoing value of the program to all of stakeholders in the meetings sphere. Since there is a spectrum of stakeholders who have varying needs, specific reports that validate the value of the SMMP must be developed to address the needs of these various stakeholders.Read More
If your business is approached the way that physical health would be, your call centers function as the nervous system, connecting all you do to the needs and feedback of your customer base. That's why globalization of your call centers should be approached carefully and with ample consideration. There are four key points you'll want to keep in mind throughout the planning and implementation stages of globalization efforts:Read More
Are people nodding off during your meetings? Do their eyes glaze over the moment you start writing on the white board? Are they actually looking at the paper you provided before passing it to the next person, or are they merely sliding it across the table without bothering to look? If so, audience engagement technology may be the key to keeping attendees interested and involved in your meetings.Read More
Putting together a meeting for the pharmaceutical industry is a huge undertaking. Getting the best efforts while maximizing your time is a must. When there are so many different entities involved, travel can become stressful. Being able to navigate this first step while accomplishing everything else can be tedious, but well worth it. Here are a few business travel tips to help make things easier:Read More
S is for Successful Supplier Relationships!
As a result of the economic downturn over the past few years we have seen a steady increase in the co-sourcing and outsourcing of meeting and event services in the corporate setting. More and more companies seem to be reducing their internal staff and augmenting with 3rd party meeting planning companies, travel management agencies and other Strategic Meetings Management service suppliers. This has created a need for companies to create successful supplier relationships in order to manage their business effectively, efficiently and within expectations. In procurement terms this is referred to as "Supplier Relationship Management", which is a thoughtful and systematic process for integrating suppliers into your business and ensuring their success on your behalf throughout the life of the relationship. Therefore, Supplier Relationship Management (SRM) needs to be a part of the design of your SMM program, not an afterthought.Read More